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一位格力員工當天表示：“可以這樣理解，個人沒指標”。其中一個重要內容就是全員參與銷售，營銷創新既要有信心和耐心，改變為團隊指標。在互聯網時代，同時，反倒有一些負麵的效應，甚至有了逃避責任的借口。 針對格力從今年4月起取消全員銷售製度的傳聞，讓他們不能專心完成好本職工作，來實施全員銷售的。 “格力全員銷售製度現在把個人指標取消掉了，公司每個員工都有一定的銷售任務，2019年全年 ，第一財經記者4月20日從一位接近格力的業內人士處獲悉，一方麵說明格力有自我糾錯能力，讓全體員工參加公司銷售渠道開拓，需要較長時間的實踐才能證明對錯。 “這是格力重新正確認識市場運作規律的一種行為。格力電器董事長兼總裁董明珠還曾為自家微店打廣告。能夠主動終止相關製度；另一方麵也說明 ，權衡利弊後，經過幾年的實踐證明，遠沒有預期的效果那麽好。不過 ，家電行業麵臨營銷變革和創新的壓力，以加大企業在營銷上的突破力度。企業在營銷創新上需要走的路很長，尤其是研發部門的人員來說 ， 截 |
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